PayMe aims to enhance user acquisition and usage through culturally resonant marketing strategies that infuse the festive spirit into the digital payment experience

WHERE CREATIVITY MEETS CULTURE : ENGAGING AUDIENCES THROUGH SEAMLESS INTEGRATION

The creative strategy centered on joy and good fortune, beautifully embodied by Master Meow. This enchanting approach captured attention and resonated with the cultural significance of Chinese New Year. By honoring traditional customs and incorporating laisee, the strategy became both relatable and impactful.

Eye-catching graphics depicted Master Meow flying and emerging from the TV screen, reinforcing messages of joy and the spirit of giving, while inviting viewers to engage with the campaign to receive their lucky money. The creative seamlessly integrates with the medium, embodying the character and creating an engaging, immersive experience for the audience